About the Purple Mapping
What is a three-thinking business?
How are a businessâ€™ ethics demonstrated in its mapping entry?
Have the ethical credentials of businesses on the map been verified?
How do â€˜Ethics keywordsâ€™ and â€˜Ethical standards labelsâ€™ differ?
Do ethical standards labels approve brands or products?
Can I add a business to the map?
Descriptions of terms used
What is the difference between Fairtrade and fairly-traded?
What are BAFTS and WFTO members?
What do the terms organic, biodynamic and permaculture mean?
How are vegetarian and vegan options more environmentally sustainable?
Does being certified by Cruelty Free International differ from a product claim of â€˜not tested on animalsâ€™?
What does paraben-free mean?
What are the ethical considerations when buying jewellery?