FAQs
About the Purple Mapping
What is a three-thinking business?
How are a business’ ethics demonstrated in its mapping entry?
Have the ethical credentials of businesses on the map been verified?
How do ‘Ethics keywords’ and ‘Ethical standards labels’ differ?
Do ethical standards labels approve brands or products?
Can I add a business to the map?
Descriptions of terms used
What is the difference between Fairtrade and fairly-traded?
What are BAFTS and WFTO members?
What do the terms organic, biodynamic and permaculture mean?
How are organic products certified, labelled and categorised on the mapping?
How are vegetarian and vegan options more environmentally sustainable?
Does BUAV approved differ from a product claim of ‘not tested on animals’?
What does paraben-free mean?
What are the ethical considerations when buying jewellery?
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