Purple thinking

We can build a better economy by building better businesses

We need to build a better, fairer, more sustainable economic system. We call this a three-thinking economy - one where transactions are undertaken with consideration of impact across the three value areas of people, planet and profit.

We believe we can all help create such an economy by choosing where to focus our skills and energy, by choosing to work with and buy from businesses and organisations that are purposeful, fair and environmentally responsible.

This is what we do. We are three-thinkers.

Creating a new economy

We also believe that to achieve a truly three-thinking economy environmental and social measures need to be embedded in the processes of financially sustainable businesses, organisations and ultimately the economy itself – rather than being additions introduced to mitigate risk.

Of course the regulatory set up and economic paradigm we are currently working within doesn’t always help this. So we figure we should get on and help build the economy we want from the ground up by supporting business owners build successful three-thinking businesses.

What do we mean by a three-thinking business?

A three-thinking business isn’t just one that makes green products or tackles social issues. A three-thinking business is any business that makes social and environmental values an integral part of its business decisions. That might mean making sure the products you sell or use are ethically sourced and environmentally sustainable, working to reduce your carbon footprint, supporting the wellbeing and development of your employees, selecting a renewable energy supplier, and choosing to trade with other businesses who share your values.

We need all types of businesses to be three-thinking to build a three-thinking economy.


  You never change things by fighting the existing reality. To change
               something, build a new model that makes the existing model obsolete.

― Richard Buckminster Fuller