We are the economy

How we can all help build a three-thinking economy

The economy may seem like an abstract concept. But the fact is, we are the economy. How we choose to spend our money has a direct impact on the values our economy embodies.

Every transaction we make, either as an individual or as a business, grows an economy. And we can choose to grow an economy that embodies social and environmental values, by buying from and trading with businesses that share these values whenever we can.

Buying from three-thinking businesses ensures that our financial energy – which is essentially what money is – is kept in the three-thinking economy, fueling what we want it to. Because when you engage in any financial exchange – buying or selling – it doesn't end when you remove your card from the chip & pin machine or sign the contract. It keeps on going. Where your financial energy ends up is dependent on how the businesses you are buying from are choosing to spend and invest their money.

Increasing numbers of people are questioning the ability of our current economic structures to create wealth in a way that promotes wellbeing across society and respects the world’s natural limits. This might be you. If so, our Purple Mapping should be your first port of call to find businesses, in your local area and nationally, who are helping to create a three-thinking economy.